Lexus at the New York International Auto Show

 

Lexus will be revealing the all-new ES luxury sedan on Wednesday, April 4th, in conjunction with the New York International Auto Show.

The sixth-generation ES model introduces a progressive new design featuring the Lexus signature spindle grille and a new dynamic driving experience.

The Lexus press conference will take place on Wednesday, April 4th at 11:20 a.m. EDT at the New York International Auto Show. It will be on display in the Lexus exhibit from April 6-15, 2012.

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Lexus at the Chicago Auto Show

Check out the 2012 Lexus ES 350 and the 2012 Lexus RX at the Chicago Auto Show!

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Superbowl Ad Sneak Peek

With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

The :30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A :15 second sneak-peek of the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency, while the overall GS launch advertising is headed by Lexus’ agency of record, Team One.

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Bows For Charity

Lexus is making it easy for folks to donate to Toys for Tots this holiday season: just share one of the brand’s well-known “big red bows” on Facebook or Twitter during Lexus’ “December to Remember”sales event, and the company will contribute $5 to the charity.

For Facebook users, the process is simple: just visit the “December to Remember” tab on Lexus’Facebook page. There, you’ll see a big red bow that you can share on your own Facebook wall. Click the button to post it, and – bing! – Lexus contributes $5 to the Marine Toys for Tots Foundation.

If you’re a Twitter user, it’s even easier: send out a tweet with the hashtag #lexusbigredbow, and you’re done.

The promotion runs through January 3, 2012, so you have the opportunity to participate many times over the next few weeks. Lexus will contribute up to $100,000 to the charity, which has the stated goal of delivering new toys to needy children during the Christmas season, as well as “a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens”.

For more information about the “December to Remember” sales event, visit Lexus.com.

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Lexus Looking To Increase North American Sales In 2012

There was a time when Lexus was the top-selling luxury car brand in North America. In fact, it held onto that crown for nearly a decade.

However, after the unfavorable publicity relating to allegations of unintended acceleration and then a production shortage due to the tsunami in Japan, Lexus lost the top spot in sales for luxury cars.

For 2012, Lexus hopes to improve its sales figures, however the goal is not to be the biggest luxury brand anymore.

US Lexus Division Vice-President and General Manager Mark Templin said: “We never were about being the biggest – it just happened for all the right reasons.” He added that Lexus lost a lot of customers because they didn’t have anything to sell them, pointing at the shortage the brand dealt with due to the tsunami.

However, being the biggest is not their main concern said Templin, saying that Lexus would rather be number one at customer experience, quality, value and profitability.

With Lexus looking to introduce 10 new or refreshed models over the next few years, Templin says the brand will see a growth in sales due to their new models, however while some luxury brands are looking to get into A and B segment cars, Lexus will not be doing that to maintain its luxury brand image.

In the first 9-months of this year, Lexus sales in America are down 17%, having shifted 135,647 vehicles until the end of September.

Will 2012 prove to be a better year as predicted by Lexus’ senior management? Only time will tell.

[Source: Detroit News]

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Lexus for the Royals

When Lexus makes a vehicle, they make sure luxury is a big part. To celebrate the wedding of His Serene Highness Prince Albert II of Monaco to Charlene Wittstock, Lexus decided to gift the couple something a bit more extreme than a congratulations letter. Instead, they gave the couple a special version of its flagship sedan.

The hybrid LS 600h L Landaulet, featuring a one-piece transparent roof, was given to the couple. Despite only being used once, the Landaulet required more than 2,000 artisan-hours and a phalanx of engineering talent to create.

On the mechanical side,  the Landaulet is identical to the standard-issue LS 600h, with a 5.0 liter gasoline V-8 driving all four wheels with the assistance of an electric motor. The car is capable of running on battery power alone, if the car is going a low speed. Lexus claimed this matched “…well with His Serene Highness’ keen interest in promoting sustainable development and environmental protection.”

So what are the chances of you being able to get a hold of one? Well, Prince Harry is still available, right?

 

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Lexus challenges you to help

This school year, Lexus is proud to introduce the Lexus Eco Challenge 2011-2012. This is a life-changing opportunity for teens across America to make a difference in the environmental health of our planet, one town/community at a time.

The contest consists of 3 challenges. The first, Land/Water, will run from 9/26/2011 to 10/31/2011.

The 2nd challenge, Air/Climate, will be from 11/07/2001 to 12/19/2011.

The 3rd and Final Challenge will be from 1/09/2012 to 2/20/2012.

Each challenge will have questions that are required to be answered as a part of the Action Plan Powerpoint. These are split up into different parts, asking how you plan on/complete implenting change.

Of course, prizes. 16 winning teams will each win $10,000, and will be distributed a certain way as well. Keep in mind, this is seperate for each challenge. As for the Final Challenge, 2 grand prize teams will win $30,000 each, and the 8 first place teams will each win $15,000.

 

For more details visit http://www.scholastic.com/lexus/. Let the games begin!

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